Saturday 20 April 2013
Friday 19 April 2013
Wednesday 17 April 2013
Evaluation: Question 3
What have you learned from your audience research?
To conduct my audience research I first created a survey monkey containing vital questions that would allow me to understand where, if anywhere, I went wrong and what my strong points were concerning the products. Below is an image of the question contained in the survey.
I asked a selection of people to watch the video and showed them the ancillary texts and then i asked them to complete this survey, showing their feedback.
The wordle above was used to illustrate the answers to question 4 which was, 'What did you like most about the video?'. As you can cleary see the most common answers were things such as Fun, Energy, Different. These were what we aimed for when creating the product, to be fun and different from other music videos whilst maintaining conventions of a pop video to ensure we appealed to that audience. This has taught me that maintaining conventions whilst adding your own originality makes your product appeal to an audience and keep their attention as they like to see what they are used to, but they also like to see a twist to keep them interested. I feel we did this effectively as shown by the results of the question.
Question 5 was 'What did you least like about the video?'. This would allow me to take in the negative feedback and ensure that I corrected these things next time. Some of the feedback i recieved included people saying,
"It was way too repetitive, there needed to be more things in the video."
"Some of the shots were too long, this makes the video boring."
"You should of had more effects"
These comments have taught me that when creating a music video fast paced editing is essential to keep it interesting; especially a pop video as they are supposed to be high energy and fun for the audience. Also the repetitiveness of the video was not appealing to some. In the future I need to ensure I add some variety to the video and make sure the audience do not have to see the same thing over and over as they may get bored of this and this may effect their view of the video. Finally I learnt that effects can make a video more appealing to an audience of teenagers. They like to see different things in a video and not the same as other videos. Effects would have given my video a more unique feel and maybe would have appealed to a wider audience. These are things which I would consider if I was to re-create the video.
Questions 6 and 7 were made to give me feedback on the cohesion of the whole product, including the ancillary texts and the music video. Question 6 was 'Do you think the music video related well to the song?'. This was a closed question and so only gave yes or no answers. 16 of the 20 participants said yes, whereby 4 of them said no. This is a good result for me as it means I created a product that most of the audience thought related to the song. The aim of the video was to express the song and so I feel I have succeeded in this task.
Question 7 was 'Would the music video and ancillary texts(Digipak/Magazine) encourage you to buy the song?'. This was the question that would tell me wether the connection between the ancillary texts and music video was good enough to encourage people to purchase the song which was the main purpose of the products; to promote the artist and entise the audience to want to buy the product. 13 of the 20 said yes to this question. I would consider this a success as in todays music industry the purchasing of music is on a downward spiral and more and more people are downloading illegaly, therefore the fact that my media texts would entise a majority of the audience to go and purchase the product is a good sign. However I have learnt that a good video and ancillary texts is not all that is required to promote a song or artist, as 7 of the 20 said no. This is something I may have to work on, next time I create a media text like this to promote an artist or song I may have to add more features to entise the remaining audience to pruchase the product. This could be things such as a competition to win something if you purchase the product, a signed copy of the product, merchandise to go with the product, etc.
Overall I feel that the audience feedback has allowed me to learn what to do next time to improve my product and it has also taught me that a video and ancillary texts are not all that is required to successfully promote a product, however I feel i have been relatively successful as the majority of the audience gave positive feedback.
To conduct my audience research I first created a survey monkey containing vital questions that would allow me to understand where, if anywhere, I went wrong and what my strong points were concerning the products. Below is an image of the question contained in the survey.
I asked a selection of people to watch the video and showed them the ancillary texts and then i asked them to complete this survey, showing their feedback.
13 out of the 20 people that gave audience feedback were male and all of the participants were either below 18 or between 18 and 24. This is because we aimed for the teenage audience when creating this video. This is due to the fact that teenagers are most associated with pop music than any other age group. When asked what they would rate the video out of 10, 4 of the 20 gave it a 6, 12 of the 20 gave it an 8, 3 people gave it 5 and the remaining 1 person giving the video a 4/10. The majority of people gave the video quite a high rating which allows me to know that I have appealed to the audience well. However the 4 people that gave it 5 and below shows that I did not reach perfection with the product and it didnt appeal to everyone, however I feel it is almost impossible to please everyone and so a few bad ratings are expected. In future I may attempt to reach a larger audience which may give me better ratings with the audience.
The wordle above was used to illustrate the answers to question 4 which was, 'What did you like most about the video?'. As you can cleary see the most common answers were things such as Fun, Energy, Different. These were what we aimed for when creating the product, to be fun and different from other music videos whilst maintaining conventions of a pop video to ensure we appealed to that audience. This has taught me that maintaining conventions whilst adding your own originality makes your product appeal to an audience and keep their attention as they like to see what they are used to, but they also like to see a twist to keep them interested. I feel we did this effectively as shown by the results of the question.
Question 5 was 'What did you least like about the video?'. This would allow me to take in the negative feedback and ensure that I corrected these things next time. Some of the feedback i recieved included people saying,
"It was way too repetitive, there needed to be more things in the video."
"Some of the shots were too long, this makes the video boring."
"You should of had more effects"
These comments have taught me that when creating a music video fast paced editing is essential to keep it interesting; especially a pop video as they are supposed to be high energy and fun for the audience. Also the repetitiveness of the video was not appealing to some. In the future I need to ensure I add some variety to the video and make sure the audience do not have to see the same thing over and over as they may get bored of this and this may effect their view of the video. Finally I learnt that effects can make a video more appealing to an audience of teenagers. They like to see different things in a video and not the same as other videos. Effects would have given my video a more unique feel and maybe would have appealed to a wider audience. These are things which I would consider if I was to re-create the video.
Questions 6 and 7 were made to give me feedback on the cohesion of the whole product, including the ancillary texts and the music video. Question 6 was 'Do you think the music video related well to the song?'. This was a closed question and so only gave yes or no answers. 16 of the 20 participants said yes, whereby 4 of them said no. This is a good result for me as it means I created a product that most of the audience thought related to the song. The aim of the video was to express the song and so I feel I have succeeded in this task.
Question 7 was 'Would the music video and ancillary texts(Digipak/Magazine) encourage you to buy the song?'. This was the question that would tell me wether the connection between the ancillary texts and music video was good enough to encourage people to purchase the song which was the main purpose of the products; to promote the artist and entise the audience to want to buy the product. 13 of the 20 said yes to this question. I would consider this a success as in todays music industry the purchasing of music is on a downward spiral and more and more people are downloading illegaly, therefore the fact that my media texts would entise a majority of the audience to go and purchase the product is a good sign. However I have learnt that a good video and ancillary texts is not all that is required to promote a song or artist, as 7 of the 20 said no. This is something I may have to work on, next time I create a media text like this to promote an artist or song I may have to add more features to entise the remaining audience to pruchase the product. This could be things such as a competition to win something if you purchase the product, a signed copy of the product, merchandise to go with the product, etc.
Overall I feel that the audience feedback has allowed me to learn what to do next time to improve my product and it has also taught me that a video and ancillary texts are not all that is required to successfully promote a product, however I feel i have been relatively successful as the majority of the audience gave positive feedback.
Evaluation: Question 2
How effective is the combination of your main product and ancillary texts (Digipak, Magazine Advert)?
To make the ancillary texts, which are the digipak and magazine we used Adobe Photoshop. This software allowed us to manipulate images and create exactly what we envisioned for these texts.
The images on the right and left of the first half of the digipak include the main actor from our video with speach bubbles leading from his mouth to the titles on the back of the digipak. This illustrates the concept of the song and video which is esentially about expressing yourself. Expression is most commonly done through speech and so this aspect of the digipak effectively 'expresses' the concept of the main product. The speech bubbles are also the main feature throughout the digipak. I feel that this is a smart and effective link between the two.
Furthermore the left image on the second half of the digipak are the words 'express yourself' written and coloured in an eccentric fashion. This gives a sense of originality and it is something that is 'outside of the box' which is what express yourself is about; being original and not following others. Also, the images used on the top right and left, and bottom right of the digipak are all taken from the music video we created. All of this was done intentionally to link the ancillary texts back to the main product, which is the music video, to show a sense of cohesion throughout the creation of our media text.
Similar to the digipak, the magazine advert uses an image directly from the music video which further reiterates the link between the main product and ancillary texts. Also the speech bubble concept is used in the magazine advert too, once again showing the point of expressing yourself. The spotlights at the top of the advert can be seen as another form of expression as spotlights are usually used to highlight or individualise someone and essentially give them the chance to express themselves. There is a large amount of symbolism in these ancillary texts which link in with the main product.
I feel that the combination between these ancillary texts and the music video is very effective as there are constant connections that can be found between the two.
To make the ancillary texts, which are the digipak and magazine we used Adobe Photoshop. This software allowed us to manipulate images and create exactly what we envisioned for these texts.
This is our final digipak.
Furthermore the left image on the second half of the digipak are the words 'express yourself' written and coloured in an eccentric fashion. This gives a sense of originality and it is something that is 'outside of the box' which is what express yourself is about; being original and not following others. Also, the images used on the top right and left, and bottom right of the digipak are all taken from the music video we created. All of this was done intentionally to link the ancillary texts back to the main product, which is the music video, to show a sense of cohesion throughout the creation of our media text.
I feel that the combination between these ancillary texts and the music video is very effective as there are constant connections that can be found between the two.
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