The final video

Digipak

These are the images of the final digipak.

Magazine Advert

This is an image of our final Magazine Advert.

Evaluation: Question 4

Evaluation: Question 3

What have you learned from your audience research?

To conduct my audience research I first created a survey monkey containing vital questions that would allow me to understand where, if anywhere, I went wrong and what my strong points were concerning the products. Below is an image of the question contained in the survey.

I asked a selection of people to watch the video and showed them the ancillary texts and then i asked them to complete this survey, showing their feedback.

13 out of the 20 people that gave audience feedback were male and all of the participants were either below 18 or between 18 and 24. This is because we aimed for the teenage audience when creating this video. This is due to the fact that teenagers are most associated with pop music than any other age group. When asked what they would rate the video out of 10, 4 of the 20 gave it a 6, 12 of the 20 gave it an 8, 3 people gave it 5 and the remaining 1 person giving the video a 4/10. The majority of people gave the video quite a high rating which allows me to know that I have appealed to the audience well. However the 4 people that gave it 5 and below shows that I did not reach perfection with the product and it didnt appeal to everyone, however I feel it is almost impossible to please everyone and so a few bad ratings are expected. In future I may attempt to reach a larger audience which may give me better ratings with the audience.

The wordle above was used to illustrate the answers to question 4 which was, 'What did you like most about the video?'. As you can cleary see the most common answers were things such as Fun, Energy, Different. These were what we aimed for when creating the product, to be fun and different from other music videos whilst maintaining conventions of a pop video to ensure we appealed to that audience. This has taught me that maintaining conventions whilst adding your own originality makes your product appeal to an audience and keep their attention as they like to see what they are used to, but they also like to see a twist to keep them interested. I feel we did this effectively as shown by the results of the question.

Question 5 was 'What did you least like about the video?'. This would allow me to take in the negative feedback and ensure that I corrected these things next time. Some of the feedback i recieved included people saying,
"It was way too repetitive, there needed to be more things in the video."
"Some of the shots were too long, this makes the video boring."
"You should of had more effects"
These comments have taught me that when creating a music video fast paced editing is essential to keep it interesting; especially a pop video as they are supposed to be high energy and fun for the audience. Also the repetitiveness of the video was not appealing to some. In the future I need to ensure I add some variety to the video and make sure the audience do not have to see the same thing over and over as they may get bored of this and this may effect their view of the video. Finally I learnt that effects can make a video more appealing to an audience of teenagers. They like to see different things in a video and not the same as other videos. Effects would have given my video a more unique feel and maybe would have appealed to a wider audience. These are things which I would consider if I was to re-create the video.

Questions 6 and 7 were made to give me feedback on the cohesion of the whole product, including the ancillary texts and the music video. Question 6 was 'Do you think the music video related well to the song?'. This was a closed question and so only gave yes or no answers. 16 of the 20 participants said yes, whereby 4 of them said no. This is a good result for me as it means I created a product that most of the audience thought related to the song. The aim of the video was to express the song and so I feel I have succeeded in this task.
    Question 7 was 'Would the music video and ancillary texts(Digipak/Magazine) encourage you to buy the song?'. This was the question that would tell me wether the connection between the ancillary texts and music video was good enough to encourage people to purchase the song which was the main purpose of the products; to promote the artist and entise the audience to want to buy the product. 13 of the 20 said yes to this question. I would consider this a success as in todays music industry the purchasing of music is on a downward spiral and more and more people are downloading illegaly, therefore the fact that my media texts would entise a majority of the audience to go and purchase the product is a good sign. However I have learnt that a good video and ancillary texts is not all that is required to promote a song or artist, as 7 of the 20 said no. This is something I may have to work on, next time I create a media text like this to promote an artist or song I may have to add more features to entise the remaining audience to pruchase the product. This could be things such as a competition to win something if you purchase the product, a signed copy of the product, merchandise to go with the product, etc.

Overall I feel that the audience feedback has allowed me to learn what to do next time to improve my product and it has also taught me that a video and ancillary texts are not all that is required to successfully promote a product, however I feel i have been relatively successful as the majority of the audience gave positive feedback.

Evaluation: Question 2

How effective is the combination of your main product and ancillary texts (Digipak, Magazine Advert)?

To make the ancillary texts, which are the digipak and magazine we used Adobe Photoshop. This software allowed us to manipulate images and create exactly what we envisioned for these texts.

This is our final digipak.

The images on the right and left of the first half of the digipak include the main actor from our video with speach bubbles leading from his mouth to the titles on the back of the digipak. This illustrates the concept of the song and video which is esentially about expressing yourself. Expression is most commonly done through speech and so this aspect of the digipak effectively 'expresses' the concept of the main product. The speech bubbles are also the main feature throughout the digipak. I feel that this is a smart and effective link between the two.

Furthermore the left image on the second half of the digipak are the words 'express yourself' written and coloured in an eccentric fashion. This gives a sense of originality and it is something that is 'outside of the box' which is what express yourself is about; being original and not following others. Also, the images used on the top right and left, and bottom right of the digipak are all taken from the music video we created. All of this was done intentionally to link the ancillary texts back to the main product, which is the music video, to show a sense of cohesion throughout the creation of our media text.

Similar to the digipak, the magazine advert uses an image directly from the music video which further reiterates the link between the main product and ancillary texts. Also the speech bubble concept is used in the magazine advert too, once again showing the point of expressing yourself. The spotlights at the top of the advert can be seen as another form of expression as spotlights are usually used to highlight or individualise someone and essentially give them the chance to express themselves. There is a large amount of symbolism in these ancillary texts which link in with the main product.

I feel that the combination between these ancillary texts and the music video is very effective as there are constant connections that can be found between the two.

Evaluation: Question 1

Filming - Basketball Scene

We went to a one of our locations, which was the robert clack leisure centre, and filmed more footage for our music video. We filmed the basketball scene which was previously documented in our storyboard. This illustrates us using the storyboard as a guideline throughout the filming process.

Location Sheet

Costumes and Props

Shooting Schedule

Storyboard

This is our storyboard. This is what we will use to guide us in deciding what to film for our music video and how to film it.

Animatic

This is the animatic for our music video. We have taken pictures of the our storyboard and added the music that will be used for the video. We will use this as a guideline for our filming.

Contingency Plan

Name: Bradley Williams & Nicolas Orozco
Production: “Express Yourself”

Potential problems and how to overcome these problems:
If the leisure centre closes or the basketball court is out of bounds we will have to get access to another leisure centre. There is a leisure centre 5minutes away from the Robert clack leisure centre and so if need be we can try to gain access to this leisure centre for filming. There is also a leisure centre one bus journey away, which we may be able to use if we gain correct permission. If the playground becomes out of bounds there are two other playgrounds along Dagenham avenue, which are open to the public, which we could use. There is also a basketball court across the road from these playgrounds.

Risk Assesment

Title: “Express Yourself”
Producer: Bradley Williams & Nicolas Orozco 

Director: Bradley Williams & Nicolas Orozco

Major Issues:

Filming at:

Playground near All Saints School
Robert Clack Leisure Centre
Filming at these locations we may come across various issues. At the playground there are apparatus’ which could potentially be dangerous if used incorrectly, also when they are wet they are dangerous even if they are used normally. We will be filming in the basketball court and so there will be basketballs flying about, we will have to ensure these do not damage the filming equipment.

Solutions:

To avoid these risks we will have to ensure we stay off any roads when filming outdoors, and when filming in the playground we will stay clear of apparatus’ in wet conditions and make sure we use them correctly when the conditions are safe. At the basketball court we will have to film from a safe distance to avoid any damage to the filming equipment. These solutions will help us to stay clear of the risks associated with the filming of the music video.

Emergency services:

On Site Services: 020 8724 1100
Local Police: 999
Local Fire: 999
Local Hospital: 999

Editing the Music Video

These are screenshots of the editing process of the video. We uploaded the footage we filmed and we are now matching it to the music, this screen shot on the left is a still shot from the captured footage, this may be used in the intro of the music video.

This screen shot on the right is of everything we captured from the camera when we uploaded. These will be cut and moved together to make the music video look much more realistic.

Filming - Day 2

On monday we went out to;the playground near all saints school, which is one of the sets of our music video, and filmed a few scenes for the video. We were able to film multiple shots, which will be used for the intro to our music video and in various points throughout it. It was snowing on this day and so we decided used this and made sure we were able to catch the snow in a few shots before it disappeared. We used two 'actors', to lip sync and act out the lyrics, when filming these shots. Once we had finished filming outside we went inside to film a different set of shots. We did this in our school common room which was another of the sets for our video. We filmed one of the actors playing a pool match. However it was staged so we could get the shots that we needed to ensure we used the set to our full advantage. I believe we were able to express our vision for the song through these shots. We will film more scenes at a later time to further enhance our music video.