Sunday 14 October 2012

Emil Nava - Case Study

Emil Nava is a music video director. He began working as a runner for various film production companies, eg Blink Productions and he currently freelances for OB Management. After working as a runner he eventually graduated to the role of Assistant Director where he would manage the video shoots. He then signed to Academy, who are the biggest music video production company, and then worked for between the Eyes and now works mainly for pulse.
Emil has now begun to make adverts, which generally have a far higher budget and production values but which allow for less creative freedom. At his busiest Emil has made 24 music videos in one year. When he began shooting videos for independent labels the budget would be as low as £5000 to £10 000. His most expensive movie to date has been for Jessie J and the budget for that video was £160 000.
His first ever budget was for the band Kid British and the track was called 'Our House', the budget for that video was £20 000. The video was shot in manchester with a cast of the local residents. It was shot over a period of a day and took 2/3 days to edit. Emil only had 10 days pre-production before he had to film, which demonstrates the tight timescales directors have to obide by.

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