These Include:
- Word of mouth
- Number of hits on you tube
- Newspaper articles/TV Reports
- How many times the video has been shown on television
- The amount of publicity (e.g. Rebecca Black - Friday.. Bad song but received a lot of publicity due to this)
- The amount of downloads the song receives
- The chart position of the song
- The CD sale
- The amount of awards the video wins
These are all factors that are considered when measuring the success of a music video, they all contribute to how successful the video is.
In the recent years there has been a large switch in the importance of you tube from television channels such as MTV, Kiss etc.. You tube is now the dominating force in showing music videos as most viewing of music videos is now done online meaning television is used less and less are the online technology improves.
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