Friday 9 November 2012

Digipak and Magazine Advert Research

Digipak is a patented style of CD, DVD or BD packaging. They consist of a book-style paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. They are usually used for premium package sets, or double disc sets.

We will be creating a digipak and using it as a form of promotion for the song.

What should be on a digipak
  • Name of the artist and album.
  • List of tracks on the CD, either written on the inside or on the back cover.
  • Images of the band/artist that the digipak is promoting.
  • Spine - with the name of artist/ album
  • Additional information about each song, e.g. lyrics, producers, writers etc.
  • Disk design. 
  • Panels (the amount may vary)
  • Record company logo/ Information.
  • An image of the artist is not essential but it is advised, possibly on the inside of the digipak. 
  • Bar code.
We will need to include these features on our digipak to ensure that it is of the best quality.
Below is an example of a common template used to create digipak's.


What should be on a magazine advert
  • The name of the artist and song (or album).
  • An image of the artist.
  • The release date of the song (or album).
  • Where it can be purchased from.
  • The information of the record label.
  • Quotes and reviews of the song (or album) by critics.

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