How to broaden your audience and increase sales

It is extremely challenging to appeal to audiences that are not already interested in your music and to increase sales. Nevertheless it can be done using certain methods, we could do it by increasing the amount of advertising we do, or amending the advertisements to appeal to a larger audience. 

A website that is crucial in the successful promotion of music videos is YouTube. This website has gone from strength to strength over recent years and is now considered to be the most popular way of watching music videos. This could attract a large range of people, from young to old. YouTube is also known for advertising a lot before or alongside videos. We could manipulate this and advertise the video before other videos that other audiences may watch causing them to gain an interest and check to see what it is they are being enticed to watch.

Also we could advertise the song in places where everyone will be able to see them, for example large billboards along roads for the drivers to see and leaflets and posters for pedestrians to see. This would increase awareness of the product and hopefully increase the interest in it leading to more sales. Another method of gaining a wider audience and increasing revenue is by tailoring the video to match different types of people that wouldn't normally be interested in this type of music or video, this would make it available to everyone and not just limited to one audience.