Wednesday 14 November 2012

Target Audience - Summary of findings

Through our focus group video we learnt what our audience want in a music video and what they feel makes a music video good.

Through asking what their favourite music video was we  found that two of the three answers were videos that involved a dance routine. This conveys to us that videos with dance routines that you can learn are quite popular. One of the videos was a slightly abstract video, it does not really relate to the song however it is eye catching and so grabs the viewers attention. We should consider this when making our video, we should not just film things that connect to the song we should also include things that will catch the viewers attention.

When asked what they like about music videos our audience once again brought up the topic of dancing, they also stated the fact that music videos give the viewer a deeper insight into the song, they can make them understand things about the song that they would not comprehend without visuals. Also they just simply want to be entertained. 

The target audience gave answers such as dancers, different/good visuals, effects and a good storyline, when asked what they feel makes a great music video. In addition, when asked where they watch music videos the most common answers were YouTube and TV (MTV).

These findings will aid us when we are creating our final product as this audience is the one we are targeting and so getting their personal opinion will allow us to know what we should put in our video and where we should promote it to ensure the highest possible success.

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